I figured I’d start this blog with my true start in Search Engine Marketing.
For years I had been advertising on Search Engines by manipulating keyword bids, keyword jamming, and adding keywords. The goal was, and has always been, for the purpose of maximizing profits.
For some reason, it seems that “the game” has never changed. Whether it be a conference panel about “tail keywords” or a bid management company who has expertise in “long tail keyword bid management”, these previous notions of Search Engine Marketing have never real changed. It erks me. In fact, I only have two pet peeves: people who eat loudly and the phrase “long tail keywords.”
Google made one major change which has revolutionized Search Engine Marketing; they enabled advertisers to look at the Search landscape as an advertising space instead of a list of keywords. From this spawned my style of SEM which I have [conveniently 
] coined “The Five Mill Tree Method.”
This blog is going to be an ongoing explanation of my method and how utilize it. I will also constantly post new tricks/techniques as I find them and give examples about how you can use my methodology to integrate them. Further, I will answer questions as I receive them (on and offline). Finally, you can be guaranteed to hear rants about whatever is happening in the SEM world.
I’ve been asked over and over why I speak about my tricks at conferences and why I give away “my secrets”. To tell you the truth, I don’t really know why. I think I just don’t care. I enjoy Search Marketing, I find it oddly fun, and I love the competition.
Watch this space. More to come…
Follow Me!