Dan Soha is CEO of Five Mill, Inc, a San Francisco-based search marketing firm. He has developed innovative techniques that draw not only on his skills in marketing and advertising, but also on his academic background in the field of Algorithm Theory. As the Principal and SEM Specialist of Five Mill, he provides his expertise along with custom-tailored SEM strategies to clients in such varied fields as lead aggregation, retail, broker, brand advertisement, and more.
He is best known for his innovative techniques in utilizing Geo-targeting to stay competitive in highly competitive verticals. Dan is also very vocal about the tricks and techniques he uses when he speaks at conferences and webcasts. His expertise in creating easy to use algorithms he has developed has made Five Mill, Inc very successful in the Insurance vertical.
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