Comments for Easy Tricks for Great SEM http://www.dansoha.com Search Marketing Explained Mon, 21 Dec 2009 14:55:03 -0700 http://wordpress.org/?v=2.8.4 hourly 1 Comment on Changes to Google Keyword Matching Algorithm #doingevil #fail by Great Search Marketing Reading I HAD To Share | Search Engine Journal http://www.dansoha.com/2009/11/changes-to-google-kw-matchin-algorithm-doingevil-fail/comment-page-1/#comment-43 Great Search Marketing Reading I HAD To Share | Search Engine Journal Mon, 21 Dec 2009 14:55:03 +0000 http://www.dansoha.com/?p=83#comment-43 [...] Changes to Google Keyword Matching Options – Anything on PPC by Dan Soha is golden. I’m a subscriber and I LOVE IT! [...] [...] Changes to Google Keyword Matching Options – Anything on PPC by Dan Soha is golden. I’m a subscriber and I LOVE IT! [...]

]]> Comment on ALL CAPS TITLE Trick & DKI – Google – BLACK HAT by Toni http://www.dansoha.com/2009/11/all-caps-title-trick-dki-google-black-hat/comment-page-1/#comment-36 Toni Fri, 18 Dec 2009 10:46:43 +0000 http://www.dansoha.com/?p=110#comment-36 Looks like Google has disabled the use of {KEYword}, {KEYWord} works though. Darn, just could've used that CAPS+lowercase... :) Looks like Google has disabled the use of {KEYword}, {KEYWord} works though. Darn, just could’ve used that CAPS+lowercase… :)

]]> Comment on ALL CAPS TITLE Trick & DKI – Google – BLACK HAT by Dan Soha http://www.dansoha.com/2009/11/all-caps-title-trick-dki-google-black-hat/comment-page-1/#comment-21 Dan Soha Tue, 01 Dec 2009 03:41:54 +0000 http://www.dansoha.com/?p=110#comment-21 Toni! I was worried you'd say that. :-/ I will have to send something else... Toni! I was worried you’d say that. :-/ I will have to send something else…

]]> Comment on ALL CAPS TITLE Trick & DKI – Google – BLACK HAT by Toni http://www.dansoha.com/2009/11/all-caps-title-trick-dki-google-black-hat/comment-page-1/#comment-20 Toni Thu, 26 Nov 2009 13:01:22 +0000 http://www.dansoha.com/?p=110#comment-20 Thanks Dan, although you already did convey this info between the lines @ SMX, and yes, I enjoyed your set. :) I haven't tried all caps titles thinking that using them might result in penalty... and your previous posts haven't really relieved my fears. ;) Anyways, thanks for the post and keep those tricks coming man! Thanks Dan, although you already did convey this info between the lines @ SMX, and yes, I enjoyed your set. :) I haven’t tried all caps titles thinking that using them might result in penalty… and your previous posts haven’t really relieved my fears. ;)

Anyways, thanks for the post and keep those tricks coming man!

]]> Comment on Geo-Targeting Explained (WEBCAST!) by BernieR http://www.dansoha.com/2009/11/geo-targeting-explained-webcast/comment-page-1/#comment-19 BernieR Tue, 24 Nov 2009 15:03:27 +0000 http://www.dansoha.com/?p=98#comment-19 Thanks for article. Everytime like to read you. <a href="http://www.purimblog.net/" rel="nofollow">BernieR</a> Thanks for article. Everytime like to read you.
BernieR

]]> Comment on Google: Making 28 Character Titles by Kristin McLeod http://www.dansoha.com/2009/11/google-making-28-character-titles/comment-page-1/#comment-9 Kristin McLeod Thu, 05 Nov 2009 15:21:36 +0000 http://www.dansoha.com/?p=88#comment-9 Dan - I love this tip! I am constantly bickering with people who think there is no value whatsoever in using DKI due to searcher behavior. People misspell things, people type in weird search queries, blah blah blah. I've been trying out DKI with exact match keywords simply to shove some of those longer queries in the title, and voila! It's like a miracle. Dan -

I love this tip! I am constantly bickering with people who think there is no value whatsoever in using DKI due to searcher behavior. People misspell things, people type in weird search queries, blah blah blah. I’ve been trying out DKI with exact match keywords simply to shove some of those longer queries in the title, and voila! It’s like a miracle.

]]> Comment on Google: Making 28 Character Titles by Dan Soha http://www.dansoha.com/2009/11/google-making-28-character-titles/comment-page-1/#comment-8 Dan Soha Wed, 04 Nov 2009 22:38:05 +0000 http://www.dansoha.com/?p=88#comment-8 I'm assuming you mean that your ads are more exact to the search terms than their ad. There are a few factors here: 1. They may just be bidding more than you. 2. They may have been advertising for a very long time with their ads: Ads with long history tend to be more likely to maintain higher positions. Further, the most recent changes with regards to landing page quality and ad quality may put them at an advantage. 3. Google may have decided that you have poor landing page quality, keyword relevance (ie. CTR) and/or a list of other hidden factors. If you don't see any "problems" with your landing page when you click on the little bubble near your keyword, then my guess is that your Adwords *account* quality is low. My suggestion would be to relaunch your account. This time, relaunch your account with higher bids. We have seen studies showing that starting an account with high bids will lead to higher quality scores for the life of the account. If your landing page quality is considered "poor" according to Google, then you probably know why (your site is a doorway page, no content, etc). In this case, redesign your site, and relaunch under a different domain. Hope that helps! I’m assuming you mean that your ads are more exact to the search terms than their ad. There are a few factors here:
1. They may just be bidding more than you.
2. They may have been advertising for a very long time with their ads: Ads with long history tend to be more likely to maintain higher positions. Further, the most recent changes with regards to landing page quality and ad quality may put them at an advantage.
3. Google may have decided that you have poor landing page quality, keyword relevance (ie. CTR) and/or a list of other hidden factors.

If you don’t see any “problems” with your landing page when you click on the little bubble near your keyword, then my guess is that your Adwords *account* quality is low.

My suggestion would be to relaunch your account. This time, relaunch your account with higher bids. We have seen studies showing that starting an account with high bids will lead to higher quality scores for the life of the account.

If your landing page quality is considered “poor” according to Google, then you probably know why (your site is a doorway page, no content, etc). In this case, redesign your site, and relaunch under a different domain.

Hope that helps!

]]> Comment on Google: Making 28 Character Titles by PeterTech http://www.dansoha.com/2009/11/google-making-28-character-titles/comment-page-1/#comment-7 PeterTech Wed, 04 Nov 2009 22:19:49 +0000 http://www.dansoha.com/?p=88#comment-7 Dan – You mention in one of your posts that: “Your history with optimized ads will lead to high quality scores and low CPCs” And, in your latest post you mention google matches keywords when the sites they come from are better quality. My question is to do with my site, which is continually ranked below other sites even when their keywords are less exact to the search terms than mine. I’m sure the reason is because of my poor quality score, but how can I raise it? Thanks Dan –
You mention in one of your posts that:
“Your history with optimized ads will lead to high quality scores and low CPCs”

And, in your latest post you mention google matches keywords when the sites they come from are better quality.

My question is to do with my site, which is continually ranked below other sites even when their keywords are less exact to the search terms than mine. I’m sure the reason is because of my poor quality score, but how can I raise it?

Thanks

]]> Comment on Changes to Google Keyword Matching Algorithm #doingevil #fail by Tweets that mention Changes to Google Keyword Matching Algorithm #doingevil #fail -- Topsy.com http://www.dansoha.com/2009/11/changes-to-google-kw-matchin-algorithm-doingevil-fail/comment-page-1/#comment-5 Tweets that mention Changes to Google Keyword Matching Algorithm #doingevil #fail -- Topsy.com Wed, 04 Nov 2009 12:32:41 +0000 http://www.dansoha.com/?p=83#comment-5 [...] This post was mentioned on Twitter by Marty Weintraub and marcobianchi, Dan Soha. Dan Soha said: New post by dsoha: Changes to Google Keyword Matching Algorithm #doingevil #fail http://tinyvh.com/3ZA [...] [...] This post was mentioned on Twitter by Marty Weintraub and marcobianchi, Dan Soha. Dan Soha said: New post by dsoha: Changes to Google Keyword Matching Algorithm #doingevil #fail http://tinyvh.com/3ZA [...]

]]> Comment on Search Marketing Lost It’s Tail by Tweets that mention Search Marketing Lost It’s Tail -- Topsy.com http://www.dansoha.com/2009/10/search-marketing-lost-its-tail/comment-page-1/#comment-4 Tweets that mention Search Marketing Lost It’s Tail -- Topsy.com Fri, 30 Oct 2009 04:05:10 +0000 http://www.dansoha.com/?p=68#comment-4 [...] This post was mentioned on Twitter by GabrielCarrejo, GabrielCarrejo. GabrielCarrejo said: @jasonbhart what say you? http://bit.ly/1iv38W [...] [...] This post was mentioned on Twitter by GabrielCarrejo, GabrielCarrejo. GabrielCarrejo said: @jasonbhart what say you? http://bit.ly/1iv38W [...]

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